Vielformat

About

Vielformat - Diversity in Marketing

Vielformat - Diversity in Marketing is an innovative agency that specializes in targeting the LGBTIQ+ community. Our dedicated team consists of experts who are passionate about developing unique and inclusive marketing strategies for our clients that appeal to all facets of the LGBTIQ+ spectrum.

Our agency celebrates and supports the full range of gender identities and sexual orientations. We pride ourselves on creating authentic marketing campaigns that achieve the desired impact and goals for our clients while promoting positive visibility, social awareness and the advancement of LGBTIQ+ rights.

At Vielformat - Diversity in Marketing, we believe that diversity is not just a box to check; it is at the heart of our mission. Our team strives to stay on top of trends, terminology and sensitivities within the LGBTQI+ community to ensure that every campaign we develop is respectful and impactful.

Whether through engaging content, inclusive visual design or targeted messaging, we are committed to helping brands and organizations connect with LGBTIQ+ audiences in authentic and meaningful ways. Let us help you explore the many opportunities in LGBTIQ+ marketing and join the movement for a more inclusive and accepting world.

Services

Inclusive Brand Development
We create brand identities that appeal to and include diverse target groups. Our approach integrates diversity visually and strategically to foster an authentic and respectful connection between your brand and your target audience.
- Developing brand identities that reflect diversity and authenticity
- Brand Activism: Business as a force for good
- Design of LGBTIQ+ friendly logos and visual elements
#inclusivebranddevelopment #brandactivism
Campaign Management
We develop targeted marketing strategies that appeal to and support the LGBTIQ+ community. Through empathetic and inclusive communication, we create a positive connection between your brand and the queer target group and promote social diversity.
- Conception and implementation of marketing campaigns that focus on queer topics and stories
- Analyzing trends and needs within the LGBTIQ+ community in order to optimally adapt marketing strategies
- Social media strategies to reach and engage queer target groups
#campaignmanagement #socialmediastrategy
Queer Event Marketing
We plan, organize and market events that are specifically tailored to the LGBTIQ+ community. We take care of the entire planning and implementation of events so that you don't have to worry about (almost) anything.
- Inclusive program design
- Visible LGBTIQ+ representation
- Activism and charity
- Queer art and culture
- Queer-friendly sponsorship search
- Partnerships with LGBTIQ+ organizations
- Accessibility and inclusion
- Online presence and community building
- Safety measures and awareness team
#eventmarketing
Content Development
We create engaging and authentic content that represents the diversity of the LGBTIQ+ community. By integrating queer perspectives and stories, we create an inclusive and supportive atmosphere and make a positive contribution to the visibility of queer issues.
- Creation of LGBTIQ+ friendly content for various platforms, including text, image and video
- Influencer marketing with queer personalities
#contentcreation
Accessibility and sustainability
We want all campaigns and content to be accessible to all people, regardless of their abilities or limitations. When it comes to sustainability in marketing, we focus on promoting environmentally friendly practices and integrating ethical values into advertising measures in order to achieve a positive social and environmental impact.
- We ensure that marketing materials are barrier-free and take appropriate account of different identities and experiences
- We use sustainable production processes and materials
- Accessibility in event marketing ensures that events are accessible and inclusive for all participants, regardless of their physical or cognitive abilities.
#sustainability #accessibility
Community Engagement
- Building partnerships with queer organizations and communities to create a strong network.
#communityengagement #communitysupport